A Clean Car is a Happy Car
Splash Car Wash & Detail is a Modern day Full-service Car wash & auto detailing company with multiple locations throughout the Inland Empire in Southern California. Splash Car Wash takes in pride in providing top notch customer service and delighting their customers every single day. If you want just want a simple fast car wash or even the most detailed cleaning, Look no further, Splash Car Wash & Detail is the company for you.
CAR WASHES PROTECT YOUR INVESTMENT!
Maintenance goes beyond oil changes and tune-ups. Keeping a car clean is essential – and not just for cosmetic reasons. If a vehicle isn’t kept clean on a regular basis, it will be de-valued at the time of trade-in or resale. According to auto trade-in experts such as Kelley Blue Book, cars in excellent mechanical condition and appearance can be valued as much as $1,500 higher than those in good or fair condition.
Do you or someone you know manage a group, charter, chapter or professional business organization? Are you looking for a professional and dynamic presenter for your members to learn new and exciting New age marketing techniques?
MB2 Access is a highly trained and professional Full Stack, Full Service Marketing Agency that has a proven track record of helping teach business owners, entrepreneurs, professionals and various other industries learn whats new and what out in order to gain a better understanding of how to strategies their business marketing efforts more effectively.
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5 Simple Tips for Creating a Flyer with Adobe Illustrator
Hi i’m James, the Lead Graphic Designer at MB2Access.com and I am here to share with you some tips that I use when creating many of our flyers for our clients and events.
Do you have an event coming up for your business? Did you know that flyers are still a great way to send your message home with you’re perspective clients. In this short post I will go over 5 Useful Tips that have helped me when designing corporate and event flyers using Adobe Illustrator!
Adobe Illustrator vs. Photoshop… Which is best?
You’re probably thinking, why use Illustrator to create a flyer vs anything else? For starters, Adobe Illustrator is primarily used for Vector based designs, where as Adobe Photoshop is primarily used for Raster based renderings. Vector designs are better and more efficient to use when creating flyers, because Vector based designs hold all of the resolution and quality no matter what size the file is in. This especially beneficial if you’re creating elements for a flyer that you also want to use in multiple formats or on a larger scale (i.e. banners). Raster based designs only retain the resolution for the originally created size, so reusing elements for larger sizes become problematic and can cause degradation of image quality.
Tip #1 – Know your Message
This may seem like an obvious tip, but more often times than not, clients (business owners) have trouble with explaining exactly what they want until they see it. The “Call to Action” you know the “Message” is the reason why their flyer is being created in the first place.
Think about it, How do you want to your message to relate your audience? Before you get started consider these questions, this will help you decide what the flyer should look like and what it should say:
- Who is my Audience?
- What do I want to tell my audience?
- Why is it this message important?
- Benefits and features about the product / event
- Where is this Product / Event?
- When is the promotion / event available?
- Contact information ( address, phone number, email, social media)
“Always put your website on everything. This is how people will get to know more about you”
Tip #2 – Setting up your Document
What determines what type of file format you should use is what “Will the end result be?” Do you want to advertise the flyer online, social media, as a printed flyer, brochure or a large format banner or vehicle wrap. All of these types of output formats will each have their own set of the following values below:
- Typically the File Format you would use is CMYK for Print and RGB for Web.
- What Dimensions will you need depends on the output required for the best fit (i.e. Facebook, Instagram and email blast all require slightly different dimensions to fit perfectly on there platforms)
- Usually you will use 72dpi for web, 150dpi for print and 300dpi for high resolution print.
- Images Import all necessary images used for the promotion
- Include Bleeds in all Artwork.
- What is a Bleed?
- A Bleed is a term in the design world for printing to the edge. Usually printers have a natural setting to put a ⅛ of an inch border around each print. Including a bleed prevents this from happening.
Setting up your Bleeds:
The example will be an 4×6 standard Postcard Paper size,If you want this Print to go to the full page you will need to setup your document at 4.25×6.25. The color of the background will go to the edge of the Workspace, the full 4.25×6.25. The Type and images will need to be within the bounds of the 4×6 space. I recommend using guides to stay within the boundaries which is .125 inches on each side.
Example of a bleed:
Tip #3 Typography
Typography itself is a large subject that can go on forever, but a quick tip I always consider when designing an ad or flyer is, never use more than 3 font families.
- Font style types are good way to address the importance of the message.
- Use bold for Titles and Call to Action messages.
Outlined Example & Vector Outline View:
If you are using a custom font that most computers do not have you must “Outline your typography” into vector shapes so all typography will be printed correctly.
This can easily be done by:
- Selecting all typography
- Go to Type> Create Outlines (shift+control+O for shortcut)
- This creates your raster based type into vector shapes
(Note: Save an extra version before doing this. After text is converted to vector it cannot be adjusted.) Final Print Purposes
Tip # 4 – Hierarchy of Design / Composition
Hierarchy of Design refers to placement and size of information based on importance. Look at any front to any magazine. The logo is the largest, followed by the headlines, then the details of those headlines, then the fine print is usually page numbers to where the headline could be found or contact info for the magazine.
The same approach needs to be used when creating a Flyer.
- What is the most important message you want your audience to read first?
- Then what is the second?
- And the Third?
- Placement is important, Only have clutter if it is intentional. (rare)
- Allow the images to be big enough for viewing but not overpowering to pull from the message.
- The image should support the message.
- Alignment of text is important make sure your text lines up and looks professional
- Use Color blocks as elements of brand, usually used with the accent or primary colors of the company to unify the brand of the company.
Tip# 5 Know the Pen Tool
The Pen Tool is one of the most essential tools of Adobe Illustrator. The pen tool provides the artist to create vector based icons, buttons, or even abstract element in your flyer making it more unique. This is a great way of creating color blocks that are not the normal shape that we see everyday. (square, circle, ect.)
Tips on the Pen Tool
Remember once you start a shape you always want to finish on the anchor point that you start on. This allows the shape to become sealed allowing for an inside fill color.
Click + Hold + then Drag to create your Straight lines to curve
Parts of the Pen Tool
- Pen Tool- To place Anchor Points (points of adjustment on shapes)
- +Add Anchor Point Tool – Add an Anchor point to Pen Line
- -Delete Anchor Point Tool – Remove Excess Anchor points from Pen Line
- Anchor Convert Tool – Create the straight line from the Pen Tool into a curved line.
These are just a few tips that have helped me in all of my designs but there is always much to learn.
Thank you for taking the time to read my 5 Useful Tips for Creating a Flyer using Adobe Illustrator… If you have a project, event or need any flyers, magazines or business cards custom designed please feel free to reach out to the team at MB2Access.com (917) 818-2544.
Slow website speeds are hurting your business, so why not get a website Audit to find out how it can be fast again!
So you paid a company to make a great website or you designed it all on your own, but now you worry that you are not getting the business you want because your website speed is too slow for modern-day browsers and you didn’t know that you had to pay extra for a speed booster to optimize your website speed… Now what?
We don’t presume to make any assumptions about why your website speed is slow but we will definitely take a look at the cause by identifying a few key areas that may be the cause of your slow website performance issues.
Some of the most common reasons are kind of frustration to understand and even more annoying to fix especially if you do not have the time to research each aspect of the cause of the slow website issues, a limited knowledge of server and database handling and a budget to use a program to get a portion of the job done. That and a few other reasons is why we are offering a chance for you to get a discount on letting us take a look at your website, You know let us get under the hood and see whats really going on… We will give you a detailed report of the issues and then let you know what needs to be done to fix the cause behind the sluggishness of your website.
Once we run your website thru our trusted system of metrix we can determine what is causing what to happen both on the back end and on the front end. Many issues can be simple to fix, if you know where to go to fix them. Other issues may be a bit more complex and thats OK because we have the resources, knowledge and manpower to fix the causes of slow websites.
Just in case you are wondering what some of the reasons are we have made a list:
- Images too large and not compressed
- Code density (too many lines of code to read)
- Text graphics (old way of doing business)
- Slow / Outdated server
- Server location
- Lots of website traffic (its a good problem to have 😉 )
- Too many files need to load
- Redirects / Broken Links
- Outdated / Non-Compatible Plugins
- Outdated CMS (for WordPress, Joomla, Drupal)
Now that you know that there is a few reasons for slow website speeds we need to determine whether or not you want to get the problem fixed… Would you like a FREE Website Audit? CLICK HERE for YES!
We get a lot of request for audits and know that this is very important to you which is why you may feel free to contact us directly to get bumped up on the list for a small fee... Just use “Website Audit” in your subject line and send us a message to INFO@MB2ACCESS.COM