5 Simple Tips for Creating a Flyer with Adobe Illustrator
Hi i’m James, the Lead Graphic Designer at MB2Access.com and I am here to share with you some tips that I use when creating many of our flyers for our clients and events.
Do you have an event coming up for your business? Did you know that flyers are still a great way to send your message home with you’re perspective clients. In this short post I will go over 5 Useful Tips that have helped me when designing corporate and event flyers using Adobe Illustrator!
Adobe Illustrator vs. Photoshop… Which is best?
You’re probably thinking, why use Illustrator to create a flyer vs anything else? For starters, Adobe Illustrator is primarily used for Vector based designs, where as Adobe Photoshop is primarily used for Raster based renderings. Vector designs are better and more efficient to use when creating flyers, because Vector based designs hold all of the resolution and quality no matter what size the file is in. This especially beneficial if you’re creating elements for a flyer that you also want to use in multiple formats or on a larger scale (i.e. banners). Raster based designs only retain the resolution for the originally created size, so reusing elements for larger sizes become problematic and can cause degradation of image quality.
Tip #1 – Know your Message
This may seem like an obvious tip, but more often times than not, clients (business owners) have trouble with explaining exactly what they want until they see it. The “Call to Action” you know the “Message” is the reason why their flyer is being created in the first place.
Think about it, How do you want to your message to relate your audience? Before you get started consider these questions, this will help you decide what the flyer should look like and what it should say:
- Who is my Audience?
- What do I want to tell my audience?
- Why is it this message important?
- Benefits and features about the product / event
- Where is this Product / Event?
- When is the promotion / event available?
- Contact information ( address, phone number, email, social media)
“Always put your website on everything. This is how people will get to know more about you”
Tip #2 – Setting up your Document
What determines what type of file format you should use is what “Will the end result be?” Do you want to advertise the flyer online, social media, as a printed flyer, brochure or a large format banner or vehicle wrap. All of these types of output formats will each have their own set of the following values below:
- Typically the File Format you would use is CMYK for Print and RGB for Web.
- What Dimensions will you need depends on the output required for the best fit (i.e. Facebook, Instagram and email blast all require slightly different dimensions to fit perfectly on there platforms)
- Usually you will use 72dpi for web, 150dpi for print and 300dpi for high resolution print.
- Images Import all necessary images used for the promotion
- Include Bleeds in all Artwork.
- What is a Bleed?
- A Bleed is a term in the design world for printing to the edge. Usually printers have a natural setting to put a ⅛ of an inch border around each print. Including a bleed prevents this from happening.
- What is a Bleed?
Setting up your Bleeds:
The example will be an 4×6 standard Postcard Paper size,If you want this Print to go to the full page you will need to setup your document at 4.25×6.25. The color of the background will go to the edge of the Workspace, the full 4.25×6.25. The Type and images will need to be within the bounds of the 4×6 space. I recommend using guides to stay within the boundaries which is .125 inches on each side.
Example of a bleed:
Tip #3 Typography
Typography itself is a large subject that can go on forever, but a quick tip I always consider when designing an ad or flyer is, never use more than 3 font families.
- Font style types are good way to address the importance of the message.
- Use bold for Titles and Call to Action messages.
Outlined Example & Vector Outline View:
If you are using a custom font that most computers do not have you must “Outline your typography” into vector shapes so all typography will be printed correctly.
This can easily be done by:
- Selecting all typography
- Go to Type> Create Outlines (shift+control+O for shortcut)
- This creates your raster based type into vector shapes
(Note: Save an extra version before doing this. After text is converted to vector it cannot be adjusted.) Final Print Purposes
Tip # 4 – Hierarchy of Design / Composition
Hierarchy of Design refers to placement and size of information based on importance. Look at any front to any magazine. The logo is the largest, followed by the headlines, then the details of those headlines, then the fine print is usually page numbers to where the headline could be found or contact info for the magazine.
The same approach needs to be used when creating a Flyer.
- What is the most important message you want your audience to read first?
- Then what is the second?
- And the Third?
- Placement is important, Only have clutter if it is intentional. (rare)
- Allow the images to be big enough for viewing but not overpowering to pull from the message.
- The image should support the message.
- Alignment of text is important make sure your text lines up and looks professional
- Use Color blocks as elements of brand, usually used with the accent or primary colors of the company to unify the brand of the company.
Tip# 5 Know the Pen Tool
The Pen Tool is one of the most essential tools of Adobe Illustrator. The pen tool provides the artist to create vector based icons, buttons, or even abstract element in your flyer making it more unique. This is a great way of creating color blocks that are not the normal shape that we see everyday. (square, circle, ect.)
Tips on the Pen Tool
Remember once you start a shape you always want to finish on the anchor point that you start on. This allows the shape to become sealed allowing for an inside fill color.
Click + Hold + then Drag to create your Straight lines to curve
Parts of the Pen Tool
- Pen Tool- To place Anchor Points (points of adjustment on shapes)
- +Add Anchor Point Tool – Add an Anchor point to Pen Line
- -Delete Anchor Point Tool – Remove Excess Anchor points from Pen Line
- Anchor Convert Tool – Create the straight line from the Pen Tool into a curved line.
These are just a few tips that have helped me in all of my designs but there is always much to learn.
Thank you for taking the time to read my 5 Useful Tips for Creating a Flyer using Adobe Illustrator… If you have a project, event or need any flyers, magazines or business cards custom designed please feel free to reach out to the team at MB2Access.com (917) 818-2544.