7 Email Campaign Tips That Will Get You Noticed
You have approximately one second before your email recipient decides to delete you forever or mark you as junk. Fortunately, Your goal with your subject line is to have your reader open the email. You want to make sure that your subject line is a big enough attention grabber, informative all while being short and to the point. Here are 6 subject lines to consider before you send your next marketing email:
- Make them relate: Create a subject line that is relatable to what is going on right now. Keep in mind of the seasons, holidays and other big events. “Ready for Summer Vacation?” or “Spend that Tax Refund”.
- Urgency: No one likes to be rushed and when someone tells you, you better hurry, you instinctively want to hurry. Give your readers a sense of urgency by creating a subject line like this “Only 24 hours!” or “Last chance to see it”
- What’s in it for them: First thing we as humans want to know before we purchase something is, how it will benefit for me. So depending on the product or business create a subject line that tells your reader how it can help them, “Clear skin is near” or “You have money saving options”.
- Shorter the better: Make it short and sweet. These work more than you realize. Readers are enticed by the lack of information that they want more. Try “Read me” Or “Discounted Prices.”
- Must Have It: We want what we can’t have. State that they must have something or else. “This season’s must have handbag” or “Don’t be the last to find out”.
- Laughable: Who doesn’t love a good pun? Take a look at your business and product and think of a fun way to play with the words. If you have a pet grooming business, “Purr-fect Prices” or a plumbing business, “Seal your crack”.
- Make it Unique: If someone does in-fact decide to open your email its not guaranteed to make them click on any link or ready any article so make your emails unique and interesting to read… you never know what will get your readers to convert unless you try new things!
Whatever you do and whatever path you choose in your subject line reaction, make it unforgettable and enjoyable. Keep it short and informative and you are sure to stay out of the trash bin.
So how can you put into effect a dynamic relatable email marketing campaign without sacrificing the hard work it took to gather and compile your email subscriber list? Keep it fresh and relevant with “Targeted Segmentation Marketing” it’s a fancy way of saying that you are only going to send emails to people who have already interacted or “Opened and/ or Clicked” on past emails or links to your products or services.
Why do we subscribe to unsubscribe, one reason is peer pressure and another reason is sometimes we all like something just enough to get “tricked” to putting our names on that list… The FREE e-book download, that 25% Off coupon, or maybe the Video I just had to watch so I needed to skip all of the ads!
Whatever made us subscribe originally we probably weren’t really that interested in the first place, but the good news there is a chance to regain and retain these particular subscribers “if” we’re paying close enough attention.
Email marketing has grown an astonishing 43% each year since 2002 as a profitable means of marketing. It presents more opportunities for your business and drives a better return on investments. Weather you are big or small you can create deeper relationships with a wider audience at a fraction of the cost of traditional media but paired with print media and social media marketing your email campaigns will be 10 times more effective in visibility when closing the sale with customers that will believe and trust your brand.
Email Automation is a simple yet effective trick that can save you thousands dollars and tons of time when thanking customers after they have clicked that Subscribe button, but don’t think that they are a customer for life you need to give a little to gain a lot.
Here are some points to consider when a customer makes the decision to “Subscribe” to your e-blast or newsletter… Never expect a customer to just give you their information or a commitment without getting something in return, one recommendation is to Make them an offer they can’t refuse! Such offers consists of a generous discount usually 25% or more. A FREE Download such as an E-book, or digital PDF of additional tips and tricks to help make their life easier. Include a Discount Code which helps with tracking who’s using and who’s not, and lastly get a nice Coupon designed and ask your customers to Print it out and bring it into your store. All of these examples are great ways to help your customers re-engage with your brand and increase sales.
Take into consideration all of the above and don’t be afraid to try new things or email templates to help boost the open/ click rate. Experimentation with text heavy, image heavy or balanced content is really going to be crucial in gaining the attention you deserve.
Give it a try and let us know what works for your emails by sending us a detailed description of your email campaign and what worked for you.
When using “Welcome emails” it makes your company look like it’s going above and beyond for thanking someone for a purchase and giving them more information. They make people feel excited about joining your community.
Don’t ever try to tell me that welcome emails aren’t relevant to your business, no matter what industry you are in these emails can be sent after someone makes a purchase, subscribes to your newsletter, or downloads material from your site. Trust me this approach will work. Unfortunately, few businesses take the time to nurture customers after they’ve already made a purchase. Retaining customers so they gush about your services to their family and friends and come back to you in times of need is a top priority.
So, why not start with how you welcome people into your business? Personalized welcome emails can do a lot to inspire customers to stick with you. Crafting email campaigns that graciously accept new customers into your business to kick off our long and happy relationships. Emails start relationships off on solid ground, shows customers you care, and set you up for a more long-term selling approach that benefits both of you.
In closing, not all email subscribers are alike nor are their email clients (Gmail, Yahoo, Ymail, SBCglobal, AOL, etc) so be aware that images and links will sometimes show up as just an outline of squares or an “x” once your email gets to their inbox. You have to let your customers know to “Allow emails to be sent from this sender” otherwise your customers will not be able to see the content of your beautiful emails.